13 Jan

Don’t Force Your PowerPoint Template

Don’t be military with your templates. Design your slide around the content, NOT the template.

08 Jan

“PowerPoint Presentations are a New way to Conduct Information”

A great article this morning by PR-Canada on the state of a slide presentations turning into new media.

They  focus primarily on PowerPoint software for creating presentations, but I think it’s safe to say that all slide presentations, whether they are created in PowerPoint, Keynote, Prezi or SlideRocket should be developed carefully with a companies brand in mind.

It’s nice to see articles such as these as they solidify my choice to do graphic design work almost exclusively for slide presentations.  Slides provide a great deal of information about a company in addition to the content they provide. They silently reveal a companies commitment to quality and any incorrectly designed information could be gravely misinterpreted causing potential damages.

Some great quotes that perfectly sum up the story:

“the PowerPoint can be considered a core portfolio of the professional and does carry information about the working methods of the company”
“From the moment the information leaves the company through the Internet, it becomes impossible to control who can see it and which way the client can interpret what they see. A PowerPoint presentation poorly designed can be a sign of sloppiness.”
“take care of your PowerPoint presentation the same manner as [you] take care of your logo.”

23 Jul

Use a Creative Brief in Presentation Development, Maximize the Design Potential

I’ve done some freelance work recently that reminded me how incredibly crucial it is to develop a presentation palette and style guide prior to beginning work. Spending this extra effort beforehand can be a life saver especially when creating corporate or litigation presentations that often have changing deadlines and last minute edits, not to mention teams of people working on several sets of slides for one matter. If multiple people are working on the same project I don’t see how this step can be skipped and still preserve fluidity and aesthetic appeal of the presentation.

Designers are not mind readers, and if your team has a specific divide of creative (ideas) and design (translating ideas into graphics) then you need to make sure the designers have necessary information to do their jobs well. Also if you often bring in freelancers to help out with overflow, don’t expect them to naturally jump in on a project and just create meaningful graphics out of thin air.
In order to resolve some of the issues facing us in presentation design we need to more widely adopt one crucial element that has helped the ad agency world in the creative process… the creative brief.

12 Jul

Learning styles and presentations: A case for words on slides

Many people will argue that bullet point slides in presentations are bad… don’t worry you will not get a contradicting answer from me, when people see words they are conditioned to read them, which means it will take away focus from the presenter. BUT… although a small BUT there is one coming from me.
Some of the books and blogs suggest eliminating words from slides all together and instead, simply present the message with a picture.

Well here is where I see a problem.

My case for words on slides.

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HauteSlides is a visual communications consultancy specializing in presentation design & data visualization through unique graphic design solutions that translate complex information into compelling and memorable visual stories.

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